Entry Requirements

You will need a minimum of 64 UCAS points from one or more of the following:

• A-levels preferably in a creative or media subject
• BTEC National Diploma with a minimum of pass profile
• Access to Higher Education Diploma Level 3 (minimum 15 credits at merit or above)
• Higher National Diploma (for possible direct entry on to year two)
• Foundation Diploma in Art and Design Level 4
• Other qualifications will be considered on an individual basis. You will also need GCSE English at grade C (old specification) or Grade 4 (new specification) or above OR a Level 2 equivalent such as functional skills qualification.

Course Structure

Students will explore a wide range of core digital marketing topics, including:

• Setting measurable objectives
• Customer profiling and audience segmentation
• User experience (UX) design principles
• Branding and brand identity
• Strategic planning and
• Campaign development.

Year 1

• DM 101 Introduction to Digital Marketing
• DM 102 Trend Forecasting and Digital Innovation
• DM 103 Visual Design and Communication
• DM 104 Content Creation and Storytelling
• DM 105 Branding and Consumer Behaviour

Year 2

• DM 201 Promotional Film for Brands and online social platforms
• DM 202 360 Marketing Campaign
• DM 204 Work Placement 
• DM 205 Digital Analytics and Optimisation

Year 3

• DM 301 Marketing Strategy and Report
• DM 302 Final Major Project
• DM 303 Critical Reflection and Self Promotion
• DM 304 Industry Solutions in Digital Marketing

Assessment & Feedback

Teaching & Learning

Contact Hours: 13 hours per week. Plus Independent Study (suggested 30 hours per week).

Coursework is assessed in a range of different ways to accommodate a variety of learning styles and aptitudes.

You will receive on-going feedback as part of your one-to-one sessions with your unit teachers. You will also receive summative feedback on all formal assessments undertaken by coursework. Feedback is intended to help you learn and you are encouraged to discuss it with your unit leader. Feedback can be given in a range of different ways in order to accommodate a variety of learning styles and aptitudes including group critiques, recorded verbal feedback and written feedback.

What Next...

You will be ready to work across a range of roles in marketing, communications, and digital media.

• Digital Marketing Manager: A core career pathway combining strategy, campaigns, content, analytics, paid media and team leadership. Strong demand across almost every industry with clear progression to Head of Digital/Marketing Director.
• SEO Specialist / SEO Manager: Search remains a critical business channel. SEO professionals are highly valued for driving long-term organic growth and can specialise in technical SEO, content strategy or consultancy.
• Social Media Manager: Ideal for graduates skilled in content creation, storytelling, community engagement and platform strategy. Opportunities exist in brands, agencies, entertainment, sport and public organisations.
• Content Marketing Manager / Content Strategist: Combines creativity with strategy — developing blogs, videos, campaigns, podcasts, newsletters and brand storytelling to attract and retain audiences.
• Paid Media Specialist (PPC/Paid Social): High-demand role focused on managing digital advertising campaigns across platforms such as search and social media. Strong earning potential due to measurable business impact.
• Digital Marketing Analyst: A data-driven career using analytics, customer insights and campaign performance data to improve marketing decisions. Increasingly important as businesses become more data-focused.
• E-commerce Manager: Excellent pathway for graduates interested in online retail, customer journeys, conversion optimisation and digital sales growth.
• CRM & Marketing Automation Specialist: Growing field focused on email marketing, customer journeys, personalisation and automation technologies. Valuable in larger organisations.
• Digital Marketing Consultant: Offers variety by working with multiple organisations to improve their online presence, campaigns and growth strategies. Can lead to agency leadership or freelance opportunities.
• Brand Manager: A strategic marketing role combining customer insight, campaigns, creativity and commercial thinking. Often a long-term progression route into senior marketing leadership.