Entry Requirements

You will need a minimum of 64 UCAS points from one or more of the following:

• A-levels preferably in a creative or media subject
• BTEC National Diploma with a minimum of pass profile
• Access to Higher Education Diploma Level 3 (minimum 15 credits at merit or above)
• Higher National Diploma (for possible direct entry on to year two)
• Foundation Diploma in Art and Design Level 4

Other qualifications will be considered on an individual basis. You will also need GCSE English at grade C (old specification) or Grade 4 (new specification) or above OR a Level 2 equivalent such as functional skills qualification.

Course Structure

Year One units (Level 4)

• Media & Promotion Landscape
• Theory as Practice
• Trend Forecasting
• Visual Design Skills
• Commercial Styling & Photography
• Creative Narrative
• Brand Promotion through Integrated Media

Year Two units (Level 5)

• Promotional Film
• Theory as Practice and Dissertation Proposal
• Personal Directed Project
• Work Placement / Live brief

Year Three units (Level 6)

• Dissertation
• Honours Project
• Critical Reflection and Personal Promotion
• Industry Solutions 

Teaching

The learning outcomes in year one aid the discovery of key theories and principles in marketing and promotion and in acquiring basic practical skills such as graphic design and photography/styling. Students will develop a knowledge framework with a limited amount of independence.

In year two, the learning outcomes steer towards industry requirements in developing professional skills and in synthesising knowledge with independence.

In year three, there is an emphasis on self-direction, working in teams, critical thinking and in problem-solving. These are inherent within the unit learning outcomes. Units are delivered through a variety of methods of teaching and learning. These include practical workshops and demonstrations, group and individual projects, peer group presentations, lectures, seminars and tutorials. The course emphasises active participation and experiential learning in combination with the development of research, analytical and critical skills.

You will use industry-standard Macs and the Creative Suite programs and have access to various facilities including Printmaking and Photography studios. You will also have access to hardware such as laser and vinyl cutters, 3D printers, scanners and professional photography equipment.

At Level 4 you have around 13 hours contact time per week generally consisting of:

• Six hours of lectures/seminars
• Four hours of workshops (including dedicated one-to-one tutorials where necessary)
• Two hours of Theory as Practice (lecture and tutorials)
• One hour critiques

Independent learning

Independent study and reading enables you to develop skills in working autonomously and to identify, plan and carry out a project. When not attending lectures, seminars or other timetabled sessions you are expected to continue learning independently through self-study. Typically this will involve research working on individual projects and preparing presentations. Independent learning is supported by a range of excellent facilities including the library at The Forum, The Learning Resource Centre and a dedicated course studio. For every hour of contact time with unit tutors you are expected to engage in a further 2-3 hours of independent study on average.

Teaching and Learning:

Assessment

Coursework is assessed in a range of different ways in order to accommodate a variety of learning styles and aptitudes. Assessment methods include research files or audio records, technical folders, portfolio submissions, presentations, academic written reports, professional brand documents, blogs, physical or digital dossiers. There are no examinations. Formative ungraded feedback is offered throughout the programme by way of tutorials critiques, informal presentations and peer/self assessment all of which provide students with useful feedback to help develop their work towards their final unit assessments.

Feedback

You will receive formative feedback as part of your one-to-one sessions with your unit teachers. You will also receive summative feedback on all formal assessments undertaken by coursework. Feedback is intended to help you learn and you are encouraged to discuss it with your unit leader tutor. Feedback can be given in a range of different ways in order to accommodate a variety of learning styles and aptitudes including group critiques, recorded verbal feedback and written feedback.

We aim to provide you with feedback within 20 working days of hand-in (for all formal studio-based coursework assessment). For the third year Dissertation Unit you will receive feedback and grades at the same time as your Final Creative Output Unit.
 

Teaching & Learning

Contact hours: 13 hours per week. Plus Independent Study (suggested 30 hours per week)

Assessment & Feedback

All assessment on the BA (Hons) Creative Media & Promotion is via coursework; there are no exams. 

Coursework is assessed in a range of different ways in order to accommodate a variety of learning styles and aptitudes. 

You will receive on-going feedback as part of your one-to-one sessions with your unit teachers. You will also receive summative feedback on all formal assessments undertaken by coursework. Feedback is intended to help you learn and you are encouraged to discuss it with your unit leader. Feedback can be given in a range of different ways in order to accommodate a variety of learning styles and aptitudes including group critiques, recorded verbal feedback and written feedback. 

Course Cost

Adult, full_time: £8763 per year

Fees are per academic year for Home/UK students.

The following course-related costs are included in the fees:

• Guest speakers, visiting lecturers and industry focussed workshops will be included in your course over the three years.
• As part of the Industry Led-Brief in year three, internationally recognised competition briefs, such as D&AD’s New Blood may be entered. The Faculty of HE covers any entry costs
• Third Year students will have the opportunity to showcase their final year work at the end of their studies. This may be a local, national or online platform. Event/exhibition costs will be covered by the Faculty of HE. In the past this has included New Designers. Students will be responsible for any additional costs associated with the production of their personal project (ie: printing, materials).
• Annual £20 of printing credit per year.

Additional course costs can be found here

What Next...

Having developed your intellectual curiosity, creativity and imagination, you will be equipped for a range of diverse and exciting careers within the creative media and promotion sector.

Following completion of the BA (Hons) degree you could progress to postgraduate study including the following Masters programmes at University of the Arts London:

• MA Advertising, MA Publishing, MA Fashion Film and Digital Production.

Graduate Destinations

Graduates have secured excellent careers on completion of the degree. The majority of graduates gain employment within the Creative Media and Promotion industry including:

• Digital Marketing Management
• Fashion Public Relations
• Social Media and E-Commerce Management
• Lifestyle and Fashion Buying
• Commercial Styling and Photography
• Creative Publishing
• Advertising Agencies

Graduates have secured executive careers with brands including Calvin Klein, Burberry, Killstar, Cath Kidston, Levis, ASOS, Ragged Priest, Marks and Spencer and New Look to name a few.

Students have also progressed into teaching careers whilst studying for a PGCE (teaching qualification).